Veronica wanted a brand that would stand out and be a reflection of those who work hard to reach their health goals, pushing through the mental and emotional blockages that can sometimes weigh us down.  The focus wasn’t just people in California, but worldwide.  We used gold, black, and occasionally a bold blue to create the energy we were looking for.  The process of creating the logo gave us a strong foundation for creating the packaging for her boxes.

Working with Veronica helped me to broaden my horizons concerning the power of a brand.  This brand will help to change the lives of so many people for the better and it will inspire people who have had gastric bypass surgery, and / or who struggle with their diets and weight management.  The logo speaks specifically to a market that finds strength in the support of others who know their story and can relate to it.