Logo Design + E-Commerce Site
A Powerful Product
Blanket Syrups is one of the products that Home Food Line offers and it is indeed a powerful product. In designing the website, the goal was to remain true to the product(s) as well as the umbrella brand. They sale natural syrup and pancake mix. They are also working on a few other nutritious products, and so in designing the logo, I wanted to make sure that I left the company room to grow without forcing them to stay in a box.
We worked on 2 additional logos for products and worked tirelessly at ensuring the brand spoke through the products, and not the other way around. The energy that people pick up from the Home Food Line brand should be centered around comfort, health, family, great food, fulfilling food, flavor, and warmth. I designed the site and accompanying social media art with all of that in mind.
I obviously wanted the company’s brand to stand out as a unique and innovative entity but I didn’t want it to be so different that people were not able to associate the brand with the “food.” The food industry is flooded with different designs so the challenge was to remain true to what makes Home Food Line different.
After learning more about the process they use to make their products and how strongly they feel about ensuring everyone eats good and nutritious food, I was able to translate that message with earth tones and definitive fonts. Designing the logo for each product was like experimenting in translating the same message with different languages.
Home Food Line