Logo Redesign & Web Design
My role in assisting the Laire Group with the JPA Dental Transitions project was to bring a creative approach to problem solving some of concerns JPA had about the effectiveness of their website. I sat in a few meetings and collaborated with the Laire Group team to develop a solution that superseded what JPA needed.
Part of that solution did include redesigning the logo with small revisions to the previous logo, that made it more impactful upon first glance. We also developed a style guide to ensure that there would be no inconsistencies in brand colors, fonts, and overall brand standards.
JPA Dental Transitions