Client: Waxing By Her

PROPOSAL

90 Day Growth & Visibility

Objective:

Increase local visibility in Google Search, Maps, and social media to drive more appointment bookings, build long-term brand awareness, and create measurable growth.

Meeting Cadence Bi-weekly progress calls (6 total over 90 days) to review results, adjust campaigns, and set next steps.

Monthly written reports including key metrics: website visits, ad performance, ranking changes, and social engagement.

Package Options

$250/month (90-Day Total: $750)
Best for: Starting small but making consistent, visible progress in search results.

What I Deliver

  • Google Business Profile optimization (photos, services, keywords, and geo-tagging)

  • On-page SEO updates for 3 core service pages

  • Keyword research for local targeting

  • Monthly GBP posts (2 per month)

  • Light social media posting support (2 IG/TikTok ideas + captions per month)

  • Basic performance tracking

Expected Outcomes

  • Improved local ranking for key terms

  • More profile views and calls from Google Maps

  • Stronger baseline for future paid ads

$550/month (90-Day Total: $1,650)
Best for: Combining organic growth with targeted Google Ads to capture ready-to-book clients.

What I Deliver

  • All from Starter Package, plus:

  • Google Ads campaign setup & management (up to $300/mo ad spend paid separately)

  • 4 Instagram/TikTok posts per month (with trending audio and hashtags)

  • On-page SEO for 5 service pages + homepage

  • Monthly backlink building (local directories + niche beauty listings)

  • Monthly retargeting campaign for recent site visitors

Expected Outcomes

  • Increase in website visits & direct bookings from search

  • More appointment requests via social DMs & Google profile

  • Capture clients who searched but didn’t book immediately

$850/month (90-Day Total: $2,550)
Best for: Rapid, aggressive visibility building with ongoing paid + organic dominance.

What I Deliver

  • All from Accelerator Package, plus:

  • Daily Google Ads monitoring & weekly optimizations

  • Up to 8 high-quality social media posts per month (photos/videos with editing)

  • 2 short video ads optimized for TikTok/IG + Google Display

  • Advanced SEO with schema markup, site speed optimization, and full keyword map

  • Monthly blog/article (SEO-optimized, beauty tips & waxing care)

  • Monthly influencer/UGC outreach in local beauty scene

Expected Outcomes

  • Consistent top-3 rankings in Google Local Pack for target terms

  • Strong, ongoing lead flow from paid ads + organic

  • Brand recognition across search, socials, and retargeting campaigns

Next Steps:

  • Choose package level

  • Approve campaign roadmap

  • Schedule kickoff meeting + first bi-weekly session

  • Begin implementation within 5 days of approval

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