[vc_row full_width=”stretch_row_content” equal_height=”yes” content_placement=”top” css=”.vc_custom_1477934526560{padding-right: 30px !important;padding-left: 30px !important;}”][vc_column width=”1/2″][vc_custom_heading text=”Logo Redesign & Web Design” font_container=”tag:h6|font_size:25px|text_align:left|color:%23dddddd” use_theme_fonts=”yes” text_transform=”uppercase” css=”.vc_custom_1513577683695{margin-bottom: 10px !important;}”][ut_header align=”left” title=”JPA Dental Transitions” title_color=”#252525″]Hired by Laire Marketing Group to assist with the relaunch of JPA Dental Transitions brand and website.[/ut_header][vc_row_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”Logo ReDesign” font_container=”tag:h3|text_align:left|color:%23252525″ use_theme_fonts=”yes” text_transform=”uppercase”][vc_column_text]JPA wanted to revitalize their brand as they moved into a new season with their business. The Laire Group pulled me in to support in getting a new logo rolled out, as well as building a new layout for their website.[/vc_column_text][ut_social_share_bar share_text=”SHARE:” border=”true” share_text_color=”#252525″ icon_color=”#999999″ border_color=”#efefef”][/vc_column_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”The Process” font_container=”tag:h3|text_align:left|color:%23252525″ use_theme_fonts=”yes” text_transform=”uppercase”][vc_column_text]My role in assisting the Laire Group with the JPA Dental Transitions project was to bring a creative approach to problem solving some of concerns JPA had about the effectiveness of their website. I sat in a few meetings and collaborated with the Laire Group team to develop a solution that superseded what JPA needed.
Part of that solution did include redesigning the logo with small revisions to the previous logo, that made it more impactful upon first glance. We also developed a style guide to ensure that there would be no inconsistencies in brand colors, fonts, and overall brand standards.[/vc_column_text][ut_portfolio_details style=”inline” values=”%5B%7B%22title%22%3A%22CLIENT%3A%22%2C%22description%22%3A%22JPA%20Dental%20Transitions%22%7D%2C%7B%22title%22%3A%22DATE%3A%22%2C%22description%22%3A%22June%202017%22%2C%22is_link%22%3A%22true%22%7D%2C%7B%22title%22%3A%22PROJECT%3A%22%2C%22description%22%3A%22www.jpatransitions.com%22%2C%22is_link%22%3A%22true%22%2C%22link%22%3A%22url%3A%2523%7C%7C%7C%22%7D%5D”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/2″][ut_animated_image size=”full” link_type=”image” animate_once=”yes” effect=”fadeIn” image=”4966″][/vc_column][/vc_row]