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Loyve Y Vida

[vc_row full_width=”stretch_row”][vc_column][vc_custom_heading text=”Brand Design + Printing” font_container=”tag:h6|font_size:25px|text_align:center|color:%23dddddd” use_theme_fonts=”yes” text_transform=”uppercase” css=”.vc_custom_1513552461266{margin-bottom: 10px !important;}”][ut_header align=”center” title=”Love Y Vida” title_color=”#252525″ css=”.vc_custom_1513552535092{margin-bottom: 60px !important;}”]I helped Vivian Jones develop a mighty brand which speaks to her elegance and vibrant energy.
We worked together to create cards, bookmarks, banners, and more.[/ut_header][/vc_column][/vc_row][vc_row css=”.vc_custom_1477505777253{margin-bottom: 80px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1475504630256{padding-right: 0px !important;}”][ut_animated_image size=”large” align=”center” animate_once=”yes” delay=”true” effect=”fadeIn” image=”4962″][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1475504625537{padding-left: 0px !important;}”][ut_animated_image size=”large” align=”center” animate_once=”yes” delay=”true” effect=”fadeIn” image=”4963″][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1477663877638{margin-bottom: 80px !important;}”][vc_column width=”1/2″][vc_custom_heading text=”Focus on Festive” font_container=”tag:h6|font_size:25px|text_align:left|color:%23dddddd” use_theme_fonts=”yes” text_transform=”uppercase” css=”.vc_custom_1513560364472{margin-bottom: 10px !important;}”][ut_header align=”left” title=”Vibrance and Fun” title_color=”#252525″][/ut_header][/vc_column][vc_column width=”1/2″][ut_header align=”left”]I sketched out a few different options for Vivian and pulled elements
from the styles she liked.
The high vibrating pinks, oranges, and aqua ensure that the logo brings joy and good energy when viewed.[/ut_header][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” full_height=”yes” background_position=”center center” background_attachment=”scroll” animate_once=”yes” css=”.vc_custom_1513559457227{margin-bottom: 120px !important;background-image: url(https://minkahdesign.com/wp-content/uploads/2016/10/img1_5.jpg?id=4964) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” effect=”fadeIn”][vc_column][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1477663884237{margin-bottom: 80px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1475587884140{padding-top: 0px !important;}”][vc_custom_heading text=”The Book” font_container=”tag:h6|font_size:25px|text_align:left|color:%23dddddd” use_theme_fonts=”yes” text_transform=”uppercase” css=”.vc_custom_1513560804155{margin-bottom: 10px !important;}”][ut_header align=”left” title=”Fundamental Elements” title_color=”#252525″][/ut_header][/vc_column][vc_column width=”1/2″][ut_header align=”left”]I had to make sure the brand supported the fundamental style of her work.
As a writer, poet, and public speaker, she has already set a tone for her brand.[/ut_header][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” full_height=”yes” background_position=”center center” background_attachment=”scroll” animate_once=”yes” css=”.vc_custom_1513558773059{margin-bottom: 120px !important;background-image: url(https://minkahdesign.com/wp-content/uploads/2016/10/img1_2.jpg?id=4961) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” effect=”fadeIn”][vc_column][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1476191211666{padding-top: 0px !important;}”][vc_custom_heading text=”A Few Details” font_container=”tag:h6|font_size:25px|text_align:center|color:%23dddddd” use_theme_fonts=”yes” text_transform=”uppercase” css=”.vc_custom_1513560939303{margin-bottom: 10px !important;}”][ut_header align=”center” title=”Project Overview” title_color=”#252525″ css=”.vc_custom_1513560970524{margin-bottom: 60px !important;}”]A synopsis of process and results[/ut_header][vc_row_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”The Approach to the Challenge” font_container=”tag:h3|text_align:left|color:%23252525″ use_theme_fonts=”yes” text_transform=”uppercase”][vc_column_text]After publishing her book, Vivian planned to have a book-signing event where she would sale her book and also launch her new brand “Love Y Vida.” I was tasked with creating the logo, and designing a few pieces of collateral for the event.

After filling out the logo questionnaire, Vivian was excited to see what direction I would take with the brand.  She was very clear that she wanted something with high-energy and something that represented her personality.

The flowers and butterflies in the logo are about transformation and liberation; growth and expansion. Her book “I Forgive You” is an emotional account of how she transformed over time and found the power to let go. The business cards, bookmarks, and step-repeat banner were all designed to highlight that vitality.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”Lastly” font_container=”tag:h3|text_align:left|color:%23252525″ use_theme_fonts=”yes” text_transform=”uppercase”][vc_column_text]As I went into the project, I felt like if Vivian wasn’t blown away by the logo, I hadn’t done my job.  After going through a few samples, I was clear on what she wanted and when I presented the final prototype, she was moved.

As a designer, I feel that my clients’ brands should be felt deeply. The work should resonate with them.  It is a powerful thing to take an idea, and expand on it and use it to motivate people so as their designer, I want to ensure that their values ring true through the art.[/vc_column_text][ut_portfolio_details style=”inline” values=”%5B%7B%22title%22%3A%22CLIENT%3A%22%2C%22description%22%3A%22Love%20Y%20Vida%22%7D%2C%7B%22title%22%3A%22DATE%3A%22%2C%22description%22%3A%22November%202017%22%2C%22is_link%22%3A%22true%22%7D%2C%7B%22title%22%3A%22Connect%20with%20Vivian%22%2C%22description%22%3A%22http%3A%2F%2Fwww.loveyvida.com%22%2C%22is_link%22%3A%22true%22%2C%22link%22%3A%22url%3A%2523%7C%7C%7C%22%7D%5D” title_color=”#252525″][ut_social_share_bar share_text=”SHARE:” share_text_color=”#252525″ icon_color=”#999999″ border=”true” border_color=”#efefef”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]